About Linda

Linda Ward is a UX consultant, strategist, and founder of CTRL+Design.

She’s partnered with some of the most well-known brands in the world to deliver end-to-end product experiences that were fast, scalable, and, most importantly, the right solution.

With over 15 years of experience leading cross-functional teams across SaaS, fintech, and B2B/B2C environments, Linda brings a sharp, systems-level view to the chaos of product delivery. Her superpower: helping teams align early, frame clearly, and move forward with confidence; even in high-pressure environments.

SHIFT is the culmination of what she's seen work again and again: clear thinking, shared language, and the right frameworks at the right time.